DEFINE A VALUE FOR THE BUSINESS
A review and analysis of the company's operations, business plan and
financial performance is conducted to help us gain an understanding of the
business and determine the company’s strengths and weaknesses. We then
combine our extensive research capabilities with our knowledge of the
industry dynamics to develop a valuation model for the company.
DETERMINE THE SELLING STRATEGY
Our marketing efforts will emphasize the strengths of the company while
developing a strategy to overcome its weaknesses. At this time, we will
determine the most appropriate buyer prospects to target and prepare a
strategy to market the business.
DEVELOP MARKETING MATERIALS
A detailed confidential Offering Memorandum will be developed and
distributed to potential buyers. Included in the Memorandum will be detailed
information about the company such as its products, the industry in which it
operates, its position in the market, past and projected financials, as well
as management profiles.
IDENTIFY AND QUALIFY POTENTIAL BUYERS
This is where Maxxcap Group sets itself apart. By leveraging our extensive
contact network, we have developed an aggressive approach to marketing the
businesses we represent. We customize a target-marketing program in which we
contact private equity groups, industry consolidators, strategic buyers and
qualified individual buyers. This approach provides the best opportunity to
uncover multiple buyers and maximize the return to the seller.
NEGOTIATE, STRUCTURE, AND CLOSE THE TRANSACTION
Once a buyer emerges, we will use our seasoned negotiating skills to
intermediate on our client's behalf. We work closely with our client’s
accountants, attorneys and other advisors on deal structure and advise the
seller through closing.
